REFLECTION

Buc-ee's: A Roadside Revelation on Customer Experience and Brand Loyalty

Uncover how Buc-ee's has created a devoted fanbase through unforgettable experiences, nostalgic connections, and unwavering brand values.

Personas are worthless

Personas are worthless until you bring them to life. Learn five common persona pitfalls and ways to make personas a strategic, pivotal asset

Making Time for Joy: Finding my Laugh Again on a Pedego Ride

Ice cream cones with sprinkles. Bike rides. Double rainbows. Swimming pools. Universal moments of joy. Designer and author Ingrid Fetell...

No Dead Flowers here: Using Customer Journey Maps in the Classroom

MKTG 455: Strategic Internet Marketing, taught by Adjunct Professor Stuart Atkins at Cal State Fullerton was where I found myself on the...

Use Personas to Walk in Your Customer's Shoes

When you design products and services, do you start with your customer? Are you thinking about the pain points of your core audience? Are...

Five Key Customer Experience Lessons from Apple Retail

With over 1 million visitors a day and $5,775 of revenue per square foot (2014, according to eMarketer, published in Fortune), Apple...