Personas are worthless
Personas are worthless until you bring them to life. Learn five common persona pitfalls and ways to make personas a strategic, pivotal asset
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- 3 min
Making Time for Joy: Finding my Laugh Again on a Pedego Ride
Ice cream cones with sprinkles. Bike rides. Double rainbows. Swimming pools. Universal moments of joy. Designer and author Ingrid Fetell...
- 4 min
No Dead Flowers here: Using Customer Journey Maps in the Classroom
MKTG 455: Strategic Internet Marketing, taught by Adjunct Professor Stuart Atkins at Cal State Fullerton was where I found myself on the...
- 1 min
Use Personas to Walk in Your Customer's Shoes
When you design products and services, do you start with your customer? Are you thinking about the pain points of your core audience? Are...
- 5 min
Five Key Customer Experience Lessons from Apple Retail
With over 1 million visitors a day and $5,775 of revenue per square foot (2014, according to eMarketer, published in Fortune), Apple...