4 minBuc-ee's: A Roadside Revelation on Customer Experience and Brand LoyaltyUncover how Buc-ee's has created a devoted fanbase through unforgettable experiences, nostalgic connections, and unwavering brand values.
4 minPersonas are worthlessPersonas are worthless until you bring them to life. Learn five common persona pitfalls and ways to make personas a strategic, pivotal asset
3 minMaking Time for Joy: Finding my Laugh Again on a Pedego RideIce cream cones with sprinkles. Bike rides. Double rainbows. Swimming pools. Universal moments of joy. Designer and author Ingrid Fetell...
4 minNo Dead Flowers here: Using Customer Journey Maps in the ClassroomMKTG 455: Strategic Internet Marketing, taught by Adjunct Professor Stuart Atkins at Cal State Fullerton was where I found myself on the...