VISION

My Grandfather’s briefcase was passed down to me when I graduated from college. I remember the laughs from my fellow Accenture consultants on my first day at the office with their fresh black laptop bags slung securely over their shoulders. The leather was smooth and supple, with tattered edges and a slight creaking. The truth was, I was proud to be carrying it and it made me think of the decades of dedication, perseverance, and sweat equity that brought me to this place.

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You see, my Grandfather was a small business owner in an old mill town in New England. He didn’t have a website, or Facebook page, or anyone for that matter thinking about marketing. His customers came to him because they knew they could trust Leo. He knew all his customers by name too – and those relationships lasted lifetimes.

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LoyaltyCraft is founded on these same principles. In a time in which customer experience is the next corporate battleground (Jerry Gregoire) every business must take a good look in the mirror. Are we serving our customers? Are we building relationships that will last a lifetime? If not, why? And how do we fix it?

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LoyaltyCraft’s consulting services focus on taking a holistic look at the customer journey. We look across the organization to examine what is often only addressed in departmental silos. Some of the questions we examine include:

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• How is the brand recognized and perceived in the marketplace?

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• How are you tracking your customer engagement? What customer metrics are you using to make decisions?

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• What are your customer touchpoints and how do you close the loop with your customers?

 

• What is the company culture and level of employee engagement?

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At LoyaltyCraft, we are passionate about helping you identify the current challenges in your organization and working with you to drive key improvements, resulting in great customer experiences that will increase profitability. Let LoyaltyCraft help you turn your customers into life-long customers.

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Lauren