Personas are worthless
Personas are worthless until you bring them to life. Learn five common persona pitfalls and ways to make personas a strategic, pivotal asset
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- 3 min
We’re Never Getting Back Together! The Top 5 Ways to Keep Customers from Leaving Out the Back Door
I recently cancelled a subscription to a software product. I didn’t go out of my way to do it; I received the notice that my subscription...
- 2 min
LoyaltyCraft, a 2022 North American Customer Centricity Award Winner!
PRESS RELEASE 10/14/2022 LoyaltyCraft Consulting, in partnership with Celina Insurance Group, has been awarded Best Customer Experience...
- 4 min
How a Covid Road Trip Changed Everything
In the Fall of 2020, when everyone searched for normalcy during the pandemic, we decided to embark on a different kind of journey. The...
- 2 min
A Seat at the Table
Customer Experience is the heartbeat of every business. And yet businesses fail, time and time again, to meet customer expectations. ...