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3 min read
Crossing the Customer Experience Crevasse
While you may not be climbing Everest this week, hopefully your organization is on a quest to become more customer-centric.


3 min read
Reeling in Success: Agility in Fishing and Customer Experience
Over the last week, we traveled from Michigan’s Upper Peninsula to the Black Hills of South Dakota. We’ve camped alongside lakes, rivers,...


3 min read
The Power of Legacy: Lessons from a Hometown Tire Shop
this isn't just my origin story; it's an invitation for you to reflect on your own business's origins and the values that drive it.


4 min read
Personas are worthless
Personas are worthless until you bring them to life. Learn five common persona pitfalls and ways to make personas a strategic, pivotal asset


4 min read
No Dead Flowers here: Using Customer Journey Maps in the Classroom
MKTG 455: Strategic Internet Marketing, taught by Adjunct Professor Stuart Atkins at Cal State Fullerton was where I found myself on the...


1 min read
Use Personas to Walk in Your Customer's Shoes
When you design products and services, do you start with your customer? Are you thinking about the pain points of your core audience? Are...


5 min read
Five Key Customer Experience Lessons from Apple Retail
With over 1 million visitors a day and $5,775 of revenue per square foot (2014, according to eMarketer, published in Fortune), Apple...
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